During the last six months the embassy has been engaged in a nationwide charity distribution of LEGO toys to underprivileged children. Two 40ft containers with in total 1000 big boxes of LEGO – about 12 tons – have (almost all) been handed over to institutions such as Madrasati schools, orphanages, community centres, refugee camps, nurseries and kindergartens, rehabilitation centres and other institutions for children.
Today it was my great pleasure to hand more than 60 boxes over to the Minister of Health. It is the intention to distribute these boxes to 24 Government hospitals with children’s wards or nurseries. If these toys can help children better endure their hospital stay we at the embassy and LEGO would be very happy.
The children at the nursery at Prince Hamzah hospital certainly looked like they knew what to do with their new toys. All were rather quiet when we entered the room with the boxes. That changed when the LEGO was unwrapped and the kids started to play loudly and cheerfully building houses or cars and playing with the small plastic animals.
Of course wherever a minister or an ambassador is received there is some kind of small reception – the hardship of diplomacy
– but I sneaked back to the children when they were just playing under the supervision of their nursery teachers. And – boy - were they enjoying themselves? The noise level was noticeable higher than before and they were one big smile. They really made my day.

October 21, 2009 at 16:14
From the picture it seems your joy and laugh is no less than those kids
Lego used to be my best toy when I was a kid. Anything that brings joy to kids is valued and appreciated.
October 21, 2009 at 21:11
Very cool!! Those kids will talk about this day their whole lives.
October 21, 2009 at 21:56
Dude! you’re awesome
October 22, 2009 at 01:43
Huge Thanks to you and your country and the LEGO Group! May we see others follow your wonderful example.
October 23, 2009 at 01:00
Dear Mr Lund-Sørensen,
What a wonderful post this is! I’ve been following your blog for a while now (despite living in London and being neither Danish nor Jordanian!). I write for a website called SuperForest.org (a positivity blog, with a sustainability and environmental slant) and came across your blog whilst researching a post on Samsø – and I wanted to say thank you for your consistently interesting, considered, positive and thought provoking posts. I wish more of our diplomats and government officials took the opportunity to engage in this way!
Anyway, I love LEGO – and it’s appeal is wonderfully universal (I recently wrote about James May’s lego house: http://teamsuperforest.org/superforest/?p=10233)
I very much appreciate what you’re doing here, and look forward to following you and your insight on Denmark/Jordan in the future.
Many thanks
Patricia
October 27, 2009 at 12:10
Wow thats just awesome!